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Your
Branding Project
Today!
Complete the Questionnaire below to really give us an idea of what you want your brand to look and feel like.
Your Details
Name
Email
Phone
1. Company Overview Questions
What are the business names you are considering?
What is your company’s mission and core values?
What products or services do you offer?
Who is your target audience or ideal customer?
What challenges does your brand currently face?
2. Target Audience & Messaging
Age:
18-24
25-34
35-44
45-54
55+
Interests:
Technology
Fashion
Health & Wellness
Finance
Travel
Other (please specify)
Behavior:
Online shoppers
Local customers
B2B clients,
Subscription-based
Other (please specify)
Comments
What problems does your brand solve for them?
What key message do you want your audience to take away from your brand?
What tone of voice should your brand have?
Formal
Friendly
Authoritative
Playful
Witty
Inspirational
Other (please specify)
Comments
What kind of experience do you want customers to have when interacting with your brand?
Luxury & Exclusivity
Fun & Approachable
Trustworthy & Professional
Bold & Attention-Grabbing
Minimal & Modern
Warm & Nostalgic
Other (please specify)
Comments
3. Brand Identity Questions
What three words best describe your brand’s personality?
Trustworthy
Innovative
Friendly
Sophisticated
Fun
Professional
Creative
Eco-friendly
Bold, Playful
Other (please specify)
Comments
How should your brand make people feel?
4. Visual Identity
Do you have an existing brand style guide?
Are there any colours, fonts, or visual elements you want to use or avoid?
Do you have an existing logo, or do you need a new one?
New Logo
Existing Logo
What type of logo do you prefer?
Text only
Text and Graphics
Graphics only
Should the logo include any specific symbols or imagery?
Which styles resonate with your brand?
Minimalist
Bold
Retro
Abstract
Hand-drawn
Other (please specify)
Comments
Which colours do you want to be associated with your brand?
Are there any colours to avoid?
What font styles do you prefer?
Modern
Traditional
Playful
Elegant
Other (please specify)
Which visual style do you prefer?
Photography
Illustrations
Abstract visuals
Other (please specify)
Comments
Are there any specific themes or aesthetics you’d like to incorporate?
5. Questions About the Competition
Who are your main competitors?
What makes your brand stand out from competitors?
Are there brands outside your industry that inspire you?
6. Marketing & Communication
Where will your brand be used?
Website
Social Media
Packaging
Merchandise
Print Materials (Business cards, brochures, posters, etc.)
Signage & Physical Spaces
Apps & Digital Platforms
Other (Please specify)
Comments
Are there any messaging styles you’d like to try?
Are there any design constraints or accessibility considerations?
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